POWAY, Calif. -- First Advantage CREDCO, a provider of specialty credit reports to the auto industry, now offers a Web-based bankruptcy lead marketing solution at BKAutoLeads.com.

BKAutoLeads.com is subscription-based and is designed to give auto dealers access to high-quality bankruptcy discharge leads in their geographic region. Bankruptcy filings can be electronically identified and gathered from courthouses around the nation. Dealers can target their leads by bankruptcy status, geographic area and delivery frequency (daily, weekly or monthly).

"Our goal in creating BKAutoLeads.com was to give our automotive dealer customers a superior marketing tool to enhance their sales efforts on the front end of their operations," said Patrick Colbert, senior vice president of First Advantage CREDCO.