DAYTON, Ohio -- The Reynolds and Reynolds Co. announced that it has been selected by General Motors Corp. to supply an Integrated Dealer Management System (IDMS) to all Saturn retailers in the United States.

As part of the multi-year agreement, Reynolds will begin converting GM’s approximately 440 Saturn retailers to the IDMS beginning in August 2007. The conversion is expected to be completed by May 2008.

The system, which is designed around the retailing, communication and CRM needs of Saturn retailers, is delivered in a fully managed, secure ASP format and is designed to reduce retailers’ technology management requirements. In addition, GM hopes that the IDMS will streamline operations and improve productivity and customer satisfaction.