Farmington Hills, Mich. — RouteOne LLC announced that it has integrated ProMax Online to its Web-based credit application management system, raising the number of RouteOne-integrated dealer service providers to 35.

The ProMax Online-RouteOne alliance allows franchised and independent dealers to electronically submit credit applications and deal structures from ProMax Online directly to RouteOne for processing with RouteOne's 175 finance sources. The integration gives dealerships a "click and go" process for communicating deal information. Access to the new RouteOne ProMax Online integration feature is offered free to ProMax Online subscribers. Dealers can contact (800) 322-9034, ext. 119 for information on how to subscribe.

"Our integration with best in class partners such as ProMax offers dealers the solutions they need to streamline their sales processes and drive efficiencies," said RouteOne CEO Mike Jurecki. "We are committed to providing our dealers with broad choices within the marketplace of providers — we don't believe in limiting them to a pre-defined set of proprietary products."

RouteOne's open integration model provides dealers the ability to select integration from their choice of service providers, including F&I menu sellers, CRM systems, dealer management systems, credit bureau providers and leads providers.