CHICAGO — Cars.com has formed a partnership with Terra.com, a Spanish-language online portal. Cars.com's complete inventory of more than 2 million new and used vehicles will appear on Terra.com, helping connect Cars.com advertisers with visitors to Terra.com's automotive channel. Cars.com will also offer its private-party listing service, Sell It Yourself, to Terra.com visitors. Cars.com is accessible on Terra's automotive channel.
"Working with Terra.com connects Cars.com advertisers with an important audience they might not otherwise reach," said Mitch Golub, president of Cars.com. "At the same time, we are building on our strategy to meet the needs of Spanish-speaking car shoppers. Earlier this year, we launched our Spanish-language site, allowing our visitors to search for used cars in Spanish."
Industry studies indicate that income and Internet usage continue to grow among Hispanic-Americans, a significant number of whom say they are more likely to trust companies that offer information about their products and services in Spanish. A recent survey by Synovate found that more than half of Hispanic-Americans use the Web, with two-thirds of them identifying the Internet as the best resource for making purchase decisions.
"Through our partnership with Cars.com, Terra's visitors can readily search millions of new- and used-car listings and access robust, easy-to-use tools that help them research, locate and purchase the vehicle they want," said Fernando Rodriguez, CEO of Terra Networks USA. "We are delighted to enhance our automotive content offering by leveraging Cars.com's extensive online resources and superior customer service."
Terra.com joins Cars.com's network that includes premier automotive destination sites such as Kelley Blue Book's kbb.com, MSN Autos, ForbesAutos.com and ConsumerGuide.com. Cars.com also provides automotive channels for popular Websites such as About.com, MSNBC.com and USATODAY.com.
"Unmatched in the industry, the Cars.com partnership network provides dealers and private-party sellers with the ability to reach the most qualified car shoppers online in a single advertising buy," Golub said. "In fact, Cars.com advertisers can reach two-thirds of all online used-car shoppers through our partnership network."