Orlando, Fla. — Rocket City Automotive Group Inc. has finalized a strategic partnership with AskPatty.com, an automotive advice Website for women. Both companies will begin rollout of joint marketing, starting with implementation of image branding on AskPatty.com Female Friendly Certified Dealerships' online auction listings. The "Ask Patty Certified Dealership Program" enables dealerships to increase its share of the largest and fastest growing demographic of new vehicle buyers in the U.S. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
"We are very excited to begin a partnership with Rocket City Automotive Group. Ask Patty prides itself on spreading industry knowledge through strategic partnerships. RocketCity's companies, specifically CompleteAuto, will aid us in building female buyer confidence in the online automotive marketplace, "stated Peter Martin, CEO of AskPatty.com Inc.
As a result of this partnership, RCAU will see increased revenue for each dealership that becomes AskPatty.com certified through their referral program. Additionally, CompleteAuto and Ask Patty will begin conducting training seminars to educate dealerships on the benefits of online advertising to the female consumer, with the first seminar scheduled for July 20, 2007.
"In an effort to stay progressive in the automotive marketplace, it made sense for RocketCity to partner with a company dedicated to the woman consumer," observed Jeff Roman, CEO of Rocket City Automotive Group. "This partnership opens the door to opportunities that will increase industry awareness of the CompleteAuto software."