Farmington Hills, Mich. — RouteOne LLC announced recently that California-based Fireside Bank has integrated with the joint venture's credit application management system. Fireside, a non-prime and sub-prime finance source, is well known for developing alternative financing programs for automotive dealerships that are unique in the industry.

Fireside Bank is an FDIC insured and regulated industrial bank with a core business of purchasing non-prime and sub-prime retail installment contracts from automotive dealerships. It is currently doing business in 15 states, primarily based on the West Coast and in the Midwest. With 57 years of service, Fireside has received highest ratings from various bank-rating organizations. Most importantly, Fireside is well known for its relationship-based approach and personalized service to dealers.

RouteOne, in addition to providing access to both captive and non-captive finance sources through a single portal, offers a wide variety of tools to assist dealers in managing their day-to-day business, such as a detailed reporting suite, DSP integration and credit bureau access, all within a single desktop application. RouteOne's open integration business model allows the dealer to integrate with their choice of a wide variety of best-in-class partners, including DSPs, CRM systems, F& I modules and menu providers. More information can be found at