CINCINNATI, Ohio — Auto industry veteran Finbarr O’Neill, the former vice chairman of Reynolds and Reynolds, has joined the OneCommand Board of Directors.

“Fin brings such a wealth of automotive industry knowledge and wisdom to OneCommand. He has the respect of both dealers and OEMs through his strong leadership and automotive industry acumen. OneCommand’s breakthrough technology is the first to truly synchronize and automate communications at a dealer and OEM level. Fin’s expertise and unique understanding of the distinct needs of all stakeholders in this process will help assure success. We are very excited to have him on our team,” said Al Babbington, OneCommand CEO.

Commenting on his new position O’Neill stated: “I’m thrilled to join such a vibrant and rapidly growing company that has the power to make a significant difference for dealers in today’s market conditions. The need in the automotive industry has never been greater for solutions that dramatically reduce marketing costs and improve customer response. OneCommand is well positioned to help dealers overcome these challenges.”

During his three years with Reynolds and Reynolds O’Neill helped lead a successful turnaround, culminating in the sale of the company at a significant premium for shareholders.

Prior to Reynolds, O’Neill served as president and CEO at Mitsubishi North America where he helped develop a revitalization plan that stabilized North American operations, terminating high risk subprime financing and over-reliance on fleet sales, while rebalancing production operations and repositioning the brand.

O’Neill is a past board chairman of the Association of International Automobile Manufacturers, is a three-time Automotive All-Star winner, and was honored as the BrandWeek 2001 Marketer of the Year.

“Fin is an invaluable addition and we are very excited to have him join our board of directors. He is a decisive leader who is respected for keeping his fingers on the pulse of the market. His expertise, leadership and industry knowledge will further distinguish OneCommand as the leader in automotive direct communications,” commented Jeff Lieberman, partner, Insight Venture Partners and OneCommand board member.