Tampa Bay, Fla. - Maximus Auto Group (MAG) has agreed to serve as the national marketing director for Dallas-based Dealer Bank Source's rent-to-own (RTO) program.

Bob Sparks, President/CEO of MAG and Dean Harrison, Vice President of MAG, will be in charge of all new leads from RTO pioneers South East Auto Dealers Rental Association (SEADRA). MAG will also be coordinating prospective sales agency representatives for the program.

"We were approached by Dealer Bank Source because of our expertise in sales and in training F&I managers,” Sparks said. “We were able to put them in touch with the dealers. They have the financing, and we’re going to take it to market.”

Sparks believes that financing a floor plan with an RTO program will mean success for MAG’s network of dealers. "It's a great opportunity,” he said. “With all the credit issues customers have, this part of our industry is primed to explode. And when a dealer's moving vehicles on a rent-to-own program, he's calling his own shots. There's no lag time.”

Harrison will make sure that the dealer is contacted and that a local agent is assigned to service the dealer. Maximus Auto Group will handle all of the documentation, applications and presentation of the program, along with service and ongoing training.