FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota Financial Services Introduces Rewards Credit Card for Consumers

Toyota Financial Services introduces Toyota Rewards Visa to help consumers buy and maintain their vehicles. Cardmembers earn rewards points that can be redeemed toward parts and accessories, an eligible vehicle lease or purchase, or service from participating Toyota dealerships.

by Staff
October 14, 2008
3 min to read


TORRANCE, Calif. — Toyota Financial Services introduces Toyota Rewards Visa to help consumers buy and maintain their vehicles. Toyota Rewards Visa cardmembers earn Toyota Rewards Points that can be redeemed toward parts and accessories, an eligible vehicle lease or purchase, or service from participating Toyota dealerships.


Americans' love affair with their vehicles drives them to spend nearly 18 cents of every dollar on transportation each year — with the majority going to car ownership and maintenance (U.S. Bureau of Labor Statistics' Consumer Expenditure Survey).

Ad Loading...


Given that vehicle ownership is not only a part of life but also a reflection of personal style, Toyota Financial Services (TFS) has designed a new program to help Toyota owners reduce the cost of ownership. The new Toyota Rewards Visa, issued by Toyota Financial Savings Bank, is designed to allow qualified Toyota enthusiasts to turn everything they buy into Toyota Rewards Points redeemable toward service, parts, accessories or an eligible vehicle purchase or lease at participating Toyota dealerships.


"Already a leading provider of automotive financial services, TFS is extending its line of financing products to U.S. Toyota customers and dealers with the new rewards credit card option," said Mike Wells, Group Vice President of Toyota Financial Services. "Toyota consumers are incredibly loyal, and we’re rewarding them by offering another smart financial management tool to help them get more out of their Toyota relationship. At a time when many consumers require extra saving and spending power, the Toyota Rewards Visa is the card that gets them more. Qualified consumers can obtain a card and redeem rewards earned through everyday purchases and use them on their Toyota vehicles."


Whether out dining, shopping or simply getting a cup of coffee, Toyota Rewards Visa earns Cardmembers Toyota Rewards Points redeemable toward all kinds of service, parts, accessories, or an eligible vehicle purchase or lease at participating Toyota dealerships. Cardmembers can earn as they spend and realize the benefits immediately:


-Special introductory APR on all new purchases for the first six months of card ownership


-No limit on how many Toyota Rewards Points you can redeem toward your next eligible Toyota

Ad Loading...


-Redeemable toward eligible purchase or lease at participating Toyota dealers


-Earn 5 Toyota Rewards Points for every $1 spent at participating Toyota dealerships


-Earn 1 point for every $1 spent everywhere else that Visa is accepted


-Receive 2,500 bonus Toyota Rewards Points upon first purchase redeemable toward next eligible dealership purchase


-No annual fee for the Toyota Rewards Visa

Ad Loading...


"Credit means convenience, and today"s financially-savvy consumer will look for credit card programs that work harder for them," said Wells. "The Toyota Rewards Visa is a smart choice for Toyota owners who want access to the daily convenience of a Visa card and the financial peace of mind knowing that their purchases add up to rewards redeemable at their local Toyota participating dealership."

Topics:F&I

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →