LOS ANGELES — Special finance lender Westlake Financial Services has announced the national rollout of its integration with RouteOne’s credit application management system. Select dealerships currently utilizing the RouteOne system will begin to see Westlake's integration on Jan. 22, with the rollout set to be complete in the following weeks.
President Ian Anderson explained that Westlake’s partnership with Route One is part of the company’s goal of "doing business the way dealers want to do business" and making it as easy as possible to submit an application to Westlake Financial Services.
"We are committed to aligning ourselves with leaders in the auto financing industry," Anderson said, "and RouteOne is a technology leader that Westlake is proud to be a part of."
"We are very pleased to welcome Westlake Financial to the RouteOne platform," said Mike Jurecki, RouteOne CEO. "Westlake is committed, as is RouteOne, to providing its dealer customers opportunities for growth and profit through technology. We look forward to providing Westlake and its dealers the efficiencies that RouteOne offers."
Mark Vazquez, vice president of sales, believes being part of the RouteOne platform is an important step in providing that avenue to dealerships. "During these financially challenging times," he said, "dealerships need more access to those avenues that allow them to get quick decisions."
"They are recognizing that the unique flexibility in the Westlake Buy Program is enabling them to keep customers in their stores instead of having to turn them away," said Westlake CFO Paul Kerwin, who noted that the lender has been receiving positive feedback from recently signed franchise dealerships using RouteOne. "The RouteOne integration will make it easier for us to service our dealers and increase our franchise penetration ... Now is a good opportunity to tell dealers that Westlake is always there for them despite economic conditions or the state of the used-car market."