REDWOOD CITY, Calif. — Dealix, a division of Cobalt and an automotive sales lead generator, announced that it will power the new car quote and dealer selector platform on Yahoo! Autos beginning August 15.
Yahoo! Autos attracts a broad range of car buyers, with over 6.5 million unique visitors shopping on the site each month, according to May 2009 comScore Media Metrix data.
Car shoppers on Yahoo! Autos can research and compare vehicles, read expert reviews, and get information on vehicle incentives. Once they decide on a vehicle, Dealix’s new Lead Platform will present consumers with a choice of local dealers and quickly deliver the request to the chosen dealer. This will enable dealers to launch a fast response to consumers’ inquiries and deliver a better overall car buying experience.
“Yahoo! Autos’ extensive expertise in delivering a great online shopping experience for millions of car buyers, coupled with Dealix’s leading technology and strong relationships with auto dealers, creates a great experience for the buyer, while speeding sales for U.S. auto dealers,” said Ed Crawford, vice president of strategic planning and business development for Dealix. “Our research and firsthand experience show that when you present qualified, local dealers to car buyers and facilitate a seamless and quick connection between the two, the overall experience is better for the car buyer and helps the dealer to match them with their ideal car.”