DALLAS — Carfax and eCarList have teamed up to help dealers more effectively market their online inventory. Dealers using eCarList's inventory management software can obtain Carfax information and make it available with their vehicles listed online.
"Our intent is to create a seamless user experience for online car shoppers," said Len Critcher, eCarList's CEO. "The Carfax brand is recognized throughout our industry and further reinforces the credibility of online data we provide. Forward-thinking dealers understand that the added value of the eCarList inventory management program helps generate sales and improve the online customer experience at the same time."
Subscribing dealers can purchase Carfax Reports directly from the eCarList platform. Dealership sales personnel also have access to Carfax data inside their eCarList inventory dashboards to assist in pricing and marketing decisions.
Online shoppers see vehicle history highlights like Carfax 1-Owner and reported accidents within the vehicle listing and get the full Carfax Report for free.
"Having Carfax Vehicle History Reports available through eCarList enhances the Park Place brand and helps us improve our customers' experience," said Frank Sobyak, director of Internet business development at Park Place Dealerships in Dallas. "Using these powerful tools we can easily identify the cars our customers want and reassure them that they're getting only the highest-quality vehicles. Every vehicle we list on our site has a free Carfax Report to build customer confidence and support our fine reputation."