MCLEAN, Va. — The NADA Used Car Guide (NADA) named Jonathan Banks as its senior director of editorial and data services.

He will be responsible for the accuracy of NADA’s used-vehicle valuations. He will also provide NADA’s customers with market outlook guidance based on comprehensive data collection and auto industry analysis to help them plan their business operations.

Banks will also serve as NADA’s primary industry and media spokesperson.

“We’re delighted that someone with such outstanding credentials and market knowledge as Jonathan will join our team in a high-visibility role,” said Mike Stanton, vice president and chief operating officer NADA Used Car Guide. 

“His expert insight into industry trends and conditions, both short- and long-term, will help us to provide an even higher level of service to our customers,” added Stanton. 

Banks brings a wealth of automotive industry and market analysis experience from his 13 years as a senior director and manager at Automotive Lease Guide (ALG). At ALG, he helped establish a series of successful initiatives to improve and streamline used-vehicle marketing and pricing data, working closely with dealer groups, OEMs and other clients to provide relevant market information tailored to their business needs. 

Banks also provided guidance on over 70 percent of new-vehicle launches while at ALG, and influenced pricing and volume decisions on key vehicles such as the Chrysler 300, Chevrolet Malibu and Jaguar XF.