FORT LAUDERDALE, Fla. – Leads provider AutoUSA announced Monday a new program to provide additional Website leads by using LeadDriver from Kelley Blue Book.

LeadDriver seamlessly integrates well-known Kelley Blue Book Trade-In Values within the dealer’s Website while simultaneously capturing lead information. LeadDriver increases lead generation by keeping car buyers on the Website, converting them into leads by offering KBB Trade-In Values and allowing them to easily request an appointment to bring their trade-in to the dealership.

This results in high quality leads with the car buyer’s contact information, vehicle they are interested in purchasing and trade-in details, all in one lead. The design can be customized including color scheme, text and display options. There is no “per-lead” charge, but a flat monthly rate regardless of the amount of leads received.

Recent Kelley Blue Book research revealed that 73 percent of in-market vehicle shoppers are more likely to purchase a vehicle from dealerships that display Kelley Blue Book Values on their Websites. LeadDriver allows the dealer to convert more of their Website traffic into actionable leads.

“Since the early ‘90s AutoUSA has been in the business of connecting dealers with buyers and we’ve had a very successful partnership with Kelley Blue Book over the years. Having Kelley Blue Book Values on any dealer Website helps bridge the trust gap between the dealer and car shoppers and produces a higher conversion rate of visitors to leads,” said Mike Shawd, director of sales at AutoUSA.

“LeadDriver gives the consumer another way to connect with the dealer while also providing added value. Dealers spend an awful lot of money on SEO to drive traffic to their Websites with generally low conversion rates. LeadDriver raises the conversion rate and makes the dealer’s spend on SEO that much more cost effective,” Shawd added.

Kelley Blue Book’s Web site,, averages 14 million visitors a month, and offers consumers vehicle values, information and pricing.

“With AutoUSA now being an authorized reseller of LeadDriver, this new agreement enhances a long-standing relationship between Kelley Blue Book and AutoUSA,” said Mike Grave, director of business development with Kelley Blue Book. “We look forward to bringing new leads and more business to their strong network of dealers.”