TAMPA, Fla. — Viking Media Marketing, a provider of automotive marketing services, has formed an exclusive partnership with Charlotte, N.C.-based New Vision Sales, an automotive training and consulting firm.

Viking Media Marketing will implement coast-to-coast infomercials, regional television commercials or international e-promotions, and New Vision Sales’ business development center will set appointments and call-backs with consumers seeking financing at nearby dealerships, capturing key data and qualifying each individual lead. This new system will help dealerships drive qualified consumers into the showroom, providing continual support until the sale is complete.  

“Based on our decade-long history with New Vision Sales’ CEO and founder Glynn Rodean, we are delighted to formally announce agreement,” said Roy Kirchner, president and co-founder of Viking Media Marketing. “Rodean’s strategies for customer outreach and activation are unmatched in North America, and his business development services have helped dealers maximize sales since 1994. We’re fully confident that this exclusive partnership will generate an instantaneous, ROI-boosting impact for Viking Media Marketing’s nationwide dossier of automotive clients.”

“I’ve worked with the Viking Media Marketing team for years, and our goal is to increase the conversion of lead appointments into showroom traffic, sales and higher ROI by providing highly skilled agents and effective calling techniques that sell,” said New Vision Sales CEO Glynn Rodean. “And nobody is more highly-skilled or better at monetizing new leads than the New Vision Sales professionals. This partnership will provide automotive dealerships with the new leads they desperately need to start growing again.”