SANTA MONICA, Calif. — SMART Payment Plan, a nationwide bill payment service and provider of F&I sales solutions, has re-launched its “$10,000 PVR Challenge.” SMART will pay any dealer $10,000 if his or her PVR doesn't increase after using its payment service.

“Our service allows you to offer customers lower payments that match their paydays. In addition, we have a free menu that’s easier, faster and produces higher PVR's than traditional menu selling. It's 100 percent compliant, customers love it and, best of all, we pay dealers to use it,” said David Engelman, president of SMART Payment Plan. “We are certified with ADP, Reynolds and Arkona/Dealertrack so it integrates seamlessly with all major DMS providers.”

Rod Tobiason, SMART's vice president of sales and training, added, "Everyone who sees it agrees that it's a better way to sell F&I products. It doesn't take long to see the impact on PVR – lower payments help dealers sell more products."

Michael Branham, finance director at Sparks Nissan Kia (Orr Automotive Group), said, “We’ve tried several of these programs over the past years. By far and away, SMART is the way to go.  They have total flexibility on matching payments to paydays when closing the deal. Their systems are simple and payments are made on-time. It’s a great program with great customer support.”

For more information or to schedule a demonstration, contact SMART Payment Plan at (800) 481-6863, visit, send an e-mail to [email protected] or visit booth No. 3505 North at the 2011 NADA Convention and Expo in San Francisco, Calif.