CHAPEL HILL, N.C. — MotiveLogic Corporation has introduced a “Fixed Ops Marketing Dashboards” feature for its real-time service management solution. The upgrade is now available at no additional cost to users of the company’s MotiveLogic’s web-based suite of Constant Coaching tools.
Fixed Ops Marketing Dashboards provide dealers with customer and services data to develop and track rooftop-specific marketing, according to the company. In addition to displaying the most valuable services purchased, past month histories also can be selected.
The new feature allows dealers to target services and customers, determine the highest ROI marketing sources for each rooftop, establish and track social media impact, and appeal to and retain the best service customers.
“Our Fixed Ops Marketing Dashboards solve one of the biggest challenges for auto dealers — effectively marketing their service departments — and enables auto dealer management to gain maximum profitability from existing operations with real-time analytics,” said Gregg Gerdau, co-founder and chief executive at MotiveLogic. “Dealerships can now establish what their marketing messages should offer, based on precise customer attraction and most valuable services analytics. They also can determine the most powerful marketing mediums to use.”