Wayne, Pa.MaximTrak Technologies announced the launch of MobileTrak, a mobile F&I menu that works on the Apple iPad and Android devices and features reporting capabilities and a connection to the company’s e-contracting platform.

The menu system is a mobilized version of the MaximTrak digital platform, which includes the company’s MenuTrak, Dashboards and E-Trak product lines. And because of the company’s integration with Reynolds and Reynolds, ADP, DealerTrack, Auto/Mate, ACS and RouteOne, the tool eliminates the need for duplicate data entry, according to the company.

Utilizing the iPad or Android operating devices, products can be moved in and out of packages, terms and rates can be adjusted in real time, down payments can be increased and products can be discounted. MobileTrak also includes a suite of interactive sales tools for each F&I product sold, as well as statistical and other visual information that can be reviewed with customers.

Real-time reporting is built into MobileTrak, as it includes the MaximTrak Dashboards reporting application, which automates the management of the department and provides dealers with real-time sales and performance statistics, according to the company.    

“MobileTrak has taken the interactive nature of sales and menu tools to a new level for mobile users in the F&I office,” said Jim Maxim Jr., president of MaximTrak Technologies. “The enhanced connectivity through our F&I network to product providers places real-time rates and quotes right in front of the consumer. For instance, MobileTrak could get a direct quote from the F&I product provider or administrator and show it live on the tablet for the consumer to view, purchase and execute a signed contract without having to print forms or go back into a dealer management system. There is no need to be in the office any more to sell F&I products; with MobileTrak you can conduct the entire F&I sales process right on the showroom floor.”
For more information, visit www.maximtrak.com.