SANTA MONICA, Calif. — Vice Chairman Jeremy Anwyl has retired after nearly 14 years with the company. He will continue to provide strategic consulting to through Marketec Systems.

“Being with during the Internet’s boom has been a remarkable experience,” Anwyl said. “I’ve witnessed many interesting developments in the auto industry and I look forward to seeing the changes yet to come.”

The company has been preparing for Anwyl’s departure, with CEO Avi Steinlauf, President and COO Seth Berkowitz and other members of the team having assumed all of the responsibilities previously held by Anwyl, who relocated to the Las Vegas area earlier this year.

Steinlauf and Berkowitz together guided the recent shift in’s strategy; the privately held company is now entirely focused on improving the car shopping process by building a critical bridge of trust between car shoppers and dealers. The company’s new focus will be promoted in its first-ever national television advertising campaign launching at the end of the year.