ATLANTA —Equifax has launched Advanced Decisioning Attributes, a set of analytical building blocks designed to help finance sources make predictive underwriting decisions.   

Equifax Advanced Decisioning Attributes delivers more than 500 tri-bureau-enabled consumer credit attributes that can be leveraged in all aspects of account lifecycle, from customer acquisition to account management.

“Equifax Advanced Decisioning Attributes has been specifically designed to support our customers’ decisioning policies — both today and as they evolve over time,” said John Cullerton, senior vice president of product innovation and management for Equifax. “A clear and current perspective into consumer behavior is the foundation of consistent credit decisions that support key business strategies throughout the entire customer lifecycle.”

Advanced Decisioning Attributes can be delivered through the Equifax Attribute Navigator tool. The tool can integrate with a wide variety of data sources and can return attributes and values within virtually any platform, enabling users’ internal teams to perform deeper, more strategic analysis to support critical business objectives.


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