LAS VEGAS — Gerry Gould, voted a 2013 Best in Class Trainer, will return to Industry Summit to address cash and lease deals in the F&I office. The 30-year industry veteran will break down the ideal product lineup and offer menu configurations designed specifically for each transaction type.

Gould, who will also cover key word-track and responses to common customer objections, serves as director of training for United Development Systems (UDS), which recently earned the Diamond Award for Best F&I Training Provider in Auto Dealer Monthly’s annual Dealers’ Choice Awards. His workshop kicks off at 10 a.m. on Tuesday, Sept. 9, at Industry Summit, which is scheduled for Sept. 8-10 at the Paris Las Vegas.

“Gerry is one of the best in the business, and he’s agreed to return to Industry Summit to lead a workshop addressing what I think is a critical topic for F&I departments,” said David Gesualdo, publisher of F&I and Showroom and Auto Dealer Monthly. “Hey, cash and lease deals have never been friendly to the F&I office. And with leasing penetrating at historical levels and cash deals continuing to challenge even the most grizzled F&I veteran, this will be a must-attend session for both F&I directors and F&I managers.”

Gould enjoyed a 15-year career in front-end management before beginning his career as a trainer and nationally recognized F&I management expert. He heads the training division at UDS and is a regular contributor to F&I and Showroom magazine. He’s also hosts’s F&I Tip of the Week video series.

Industry Summit includes educational tracks for F&I, Special Finance, Used Vehicle Retailing, Dealership Sales & Technology and P&A Leadership. For more information or to register, visit For information about sponsorship and exhibition opportunities, contact David Gesualdo via email or call (727) 947-4027.