LAS VEGAS — Voted a 2013 Best in Class trainer, Ron Reahard returns to Industry Summit to help F&I offices improve their finance capture rates. The session is being offered in response to the fierce competition in the auto finance arena.

The battle between F&I offices and credit unions for customer financing is heating up, with the finance segment capturing 23% of the $125 billion in auto loans originated in the first quarter. Credit unions also continue to grow their market share, which increased from 17.9% in the year-end 2013 quarter to 18.3% in the opening quarter of 2014.

“Credit unions aren’t the ones challenging F&I offices. Insurance companies like State Farm and Famers are also going after the business,” said Gregory Arroyo, editorial director for F&I and Showroom magazine and Auto Dealer Monthly. “So we asked Ron to tackle this topic and to offer recommendations to keep the F&I office in the game.”

Reahard, a regular contributor to F&I and Showroom and Auto Dealer Monthly, will open his playbook to share new strategies for converting customers to dealership financing. He will also outline a front-end process designed to keep outside finance sources at bay and the F&I office in the game.

The F&I trainer founded Reahard & Associates Inc. in October 2001. The firm provides custom, in-dealership programs, consulting services and real-world solutions designed to drive profits and serve customers. He has also created and conducted numerous training programs, seminars and management workshops for the National Automobile Dealers Association and various state and local dealer associations.

Industry Summit includes educational tracks for F&I, Special Finance, Used Vehicle Retailing, Dealership Sales & Technology and P&A Leadership. For more information or to register, visit