LEHI, Utah — Online reputation management provider Podium announced a new partnership with CDK Global, a provider of integrated information technology and digital marketing solutions to the automotive retail industry.
The partnership will enable CDK’s customers to fully automate the customer reviews process in more than 27,000 retail locations, helping dealers boost local search ranking, increase trust and loyalty with consumers, and improve business operations, according to Podium’s cofounder and CEO, Eric Rea.
“We’re excited to become a member of CDK’s Third Party Partner Program and provide dealers with value-added services through data integration,” Rea said. “By automatically sending out a review invitation immediately following a car purchase, CDK’s customers will now be able to capitalize on customer insights to make faster, better-informed decisions while also building an online reputation to drive purchase decisions for the dealership.”
CDK customers are said to represent approximately 65% of all automotive, truck, motorcycle, marine and RV dealers in the United States. Through CDK’s strategic relationships with other dealer management system (DMS) providers, the Podium partnership will also allow a broader network of dealerships to benefit from Podium’s automated review technology, according to the companies.
“Podium and CDK’s technology will help us increase visibility and reach to prospective customers across our 27 dealerships in the Chicago and Indiana area,” said Ryan Rohrman, director of operations for the Bob Rohrman Auto Group. “This integration will help us more efficiently grow our online presence on the sites that matter most to our prospective customers.”