CARMEL, Ind. — Real-time dealer-to-dealer auction provider TradeRev has announced several sales team promotions and additions. The announcement follows the recent acquisition of TradeRev by global vehicle auction and technology solutions provider KAR Auction Services.
TradeRev’s executive vice president, Keith Crerar, currently oversees U.S. sales and operations and will take on the additional responsibilities of leading commercial accounts sales and account management for TradeRev’s U.S. and Canada markets.
Will Farmer has been promoted to the role of executive director of dealer sales for the U.S. markets, reporting to Crerar. Farmer will focus on national sales growth and management of TradeRev’s five regional sales teams. He previously served as southeast regional director for TradeRev.
Finally, the company hired Vince McNeal to serve as executive director of commercial sales for TradeRev’s U.S. and Canada markets, also reporting to Crerar. McNeal has served as executive sales director at KAR’s ADESA business unit and will continue to oversee a number of KAR commercial clients.