SANTA MONICA, Calif. — Hundreds of car dealerships will now have an easier way to research, market and accurately price their vehicles thanks to a new data-sharing agreement between inventory marketing and management leader Nexteppe and Edmunds.com.
The agreement makes Edmunds.com's data available through Nexteppe's inControl Pro, a system used by dealers to compare their new and pre-owned vehicle prices with other dealers in the market. The tool also allows consumers to appraise their trade-in vehicles by giving them direct access to Edmunds.com's True Market Value pricing.
"We chose to partner with Edmunds.com because of its reputation as the leading authority for both automotive consumers and retailers," said Nexteppe CEO Ken DellaPorta. "Edmunds.com's data helps our dealership partners improve their customers' online experience and will allow them to attract more visitors and to sell more cars quickly."
Nexteppe also enhances inControl Pro's Comment Builder tool by importing Edmunds.com's consumer reviews, which are then made available to shoppers on the dealer site. Edmunds.com also makes its vehicle pricing and review data available through the company's application programming interface (API). Developers can learn more about Edmunds.com's API
"Our API gives automotive information and shopping sites easy access to the depth of vehicle research data that only Edmunds.com can provide," said Edmunds.com CIO Philip Potloff. "Nexteppe's integration of Edmunds.com data is exactly what we had in mind when the API was first made available to developers late last year."
For more information on Nexteppe's inControl Pro, click here.