OVERLAND PARK, Kan. — NCM Associates is expanding its educational programming for automotive dealerships through its sponsorship of “Bridging the Internet Sales Gap,” a two-day class which will be presented by Automotive Internet Management in San Diego on Aug. 21.
The consulting and training service provider, which specializes in Internet sales operations, will cover proper CRM data organization, proper contact patterns with leads, manager involvement measurement and best digital marketing practices.
"AIM is excited about sharing our process with the NCM Institute to help them educate dealers and dealership management personnel on how to achieve sustained improvement in e-commerce,” said Greg Elam, AIM's director of business development. “Our clients have always, as a guaranteed minimum, doubled their true Internet sales closing ratios, and many have seen sales and closing ratios quadruple using our process training with accountability."
Garry House, director of the NCM Institute, added: "The vast percentage of our target audience is on the wrong side of the 'digital dealer divide' in that they don't know what they don't know, and they would have difficulty answering the basic questions, 'do you know where you are today' and 'do you know what you're missing?'"
The first “Bridging the Internet Sales Gap” course will be conducted Aug. 21-22 in San Diego. For more information, click here.