WOODCLIFF LAKE, NJ — For Columbus Day weekend, BMW On Demand is rolling out a campaign that will allow car buyers in the Northeast to explore the New York Tri-State region in a new BMW 328i.

The recently added Fall Weekend Special invites consumers to experience the 328i for a flexible four-day weekend with unlimited mileage for the price of a three-day period.

“What a great way to enjoy this long, fall weekend,” explained Shaun Bugbee, vice president of sales and marketing at BMW Group Financial Services. “You can reserve a new BMW 328i online then pick it up Friday morning at the appropriate BMW Center and enjoy it throughout the long weekend.”

BMW on Demand USA, a division of BMW Financial Services North America LLC, is allowing car buyers to reserve their 328i for this weekend on www.bmwondemandusa.com.

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