WALTHAM, Mass. —DealerRater launched a mobile optimized of its dealer review web site. Shoppers can use it to research and a rate a dealership, as well as shop for vehicles using the mobile browsers on their iPhone, Blackberry or Android devices.

“Currently, more than 20 percent of our current site traffic — one in five visitors, or about 6,000 consumers per day — visits DealerRater from a mobile device,” said Chip Grueter, president of DealerRater. “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering mobile consumers a first-class site experience.” 

With the new mobile site, DealerRater’s core functionality — reading dealer reviews, writing dealer reviews, and browsing cars for sale — has been preserved, enhanced and optimized in a streamlined user interface. 

Key features of the new mobile site include:

• ZIP code-driven, geo-location services help consumers find local dealerships faster and read reviews that are most relevant to them. 

• A simplified “Write a Review” page allows reviewers to tap star ratings and type review text on the go.

•  “Tap-through” dealer display ads provide a direct link to the dealer’s web site.