NORFOLK, Va. — Dominion Dealer Solutions (DDS), a marketing software company and a division of Dominion Enterprises, today released a new version of its equity mining tool, DealActivator. It is designed to give automotive dealers the ability to pull in-service customers into the buying market.

DealActivator mines the retailer’s database for highly qualified equity customers from sales and service, delivering data to the dealer daily. Dealers can locate quality inventory at better prices, yielding higher gross and volume, according to the company.

This new release offers auto retailers an improved user interface, as well as the new Conquest Customer feature that enables dealers to capture customer-specific details on people who did not buy a car at the dealership but are utilizing the service lane.

Dealers will now be better able to target unsold customers using Dominion's equity mining technology. This new release also will benefit current customers of DDS in terms of streamlined process, fewer clicks and more visually appealing, user-centric reporting.

“DealActivator’s Customer Conquest tool continues to enable dealers to target the service lane to mine current and unsold customers," stated Lyndsey Rodriquez, director of equity mining solutions for Dominion Dealer Solutions.