ST. LOUIS — Maritz, a firm specializing in performance improvement programs for the auto industry, is taking its expertise directly to the dealer market. The company announced this week the acquisition of Opportunity Max and the subsequent formation of Maritz Dealer Solutions.

Based in Las Vegas, Opportunity Max is a digital consulting and services firm that provides auto dealers with opportunity/lead management, event handling, competitive intelligence, website optimization, staff development, fixed operations management, social media strategies and implementation and reputation monitoring. As a part of the Maritz suite of dealer solutions, Opportunity Max’s team and services will be integrated with Maritz’ automotive experts and sales and marketing solutions.

“Opportunity Max has a great team and an even better track record with its dealer clients,” said Andy Sells, general manager of the Maritz Dealer Solutions group. “We are seeing 50 percent improvement in phone volume, internet leads, showroom traffic and digital sales within six months for dealer clients who follow Opportunity Max’s proven strategies. We’re confident that these services, combined with Maritz’ performance improvement solutions, are a winning formula for dealers who want a competitive advantage in their marketplace.”