LAS VEGAS — MPi, provider of revenue and retention solutions for service departments, and TEGA Technologies have partnered up on a new sales tool for the service department called Service Turn

MPi will be incorporating Service Turn as a new EDGE WorldClass accelerator, which will be branded and marketed as EDGE Service Turn. The joint partnership is aimed at increasing revenue and customer retention in automotive dealership service departments, according to officials.

Service Turn powered by TEGA Technologies is a turnkey software solution that automates the way automotive dealerships turn their service customers into sales customers. The Service Turn platform supports a proven process that generates a nightly report of all high value service appointments that are coming into the service drive the next day. It also integrates with book values, DMS and the dealership’s CRM.

The Service Turn technology automatically identifies such items as current payoff, equity, book value, as well as a host of other valuable information. It then integrates customers into real sales leads and provides point of sales material to help turn the service drive into a non-invasive selling drive.

“MPi has already perfected the art of turning service departments into profit centers. EDGE Service Turn will be an even more powerful profit tool to help auto dealer service departments further connect with their customers and tap into every revenue opportunity,” said Bill Hamlin, founder and CEO of TEGA Technologies.

The new solution will be showcased in Booth No. 360 and 4492 at the 2013 NADA Convention and Expo in Orlando Fla., Feb. 8-11. For more information call, visit