IRVINE, Calif. — Kelley Blue Book announced the launch of a redesigned Instant Cash Offer consumer experience and updated Instant Cash Offer Dealer Admin Tool. Executives said the enhancements were designed to provide a modernized look and feel to create a more seamless and enjoyable online-to-instore car-shopping experience for both sides of the transaction.
The Dealer Admin Tool now allows dealers to better manage offers, strategically organize multiple vehicle searches through a more efficient layout, easily track offer status and next steps, and provide a new side-by-side offer assessment page, enabling dealers to show customers any updates made to their original offer after their onsite walkaround, all according to the announcement.
“When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a fast, hassle-free process to reach terms where everyone receives a quality deal,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. “The modernized Kelley Blue Book Instant Cash Offer consumer experience and Dealer Admin Tool create a more transparent, streamlined and accessible experience during the complex car-buying process.”
Originally posted on Auto Dealer Today