Group Calls for Better Vehicle, Road Design for Safety
IIHS says today’s proliferation of larger vehicles can present more danger for pedestrians, cyclists.

The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do happen.
Pexels/Brett Sayles
A traffic safety group called for automakers and road planners to make conditions safer for pedestrians and cyclists.
Both vehicle and road design are major factors in nonmotorists’ safety, said the Insurance Institute for Highway Safety in an article posted on its website.
“Design that accounts for human vulnerabilities and can accommodate mistakes made by drivers and other road users is the backbone of a safe system,” said IIHS Senior Vice President, Research, Jessica Cicchino in the post.
The piece says research shows larger vehicles, including SUVs, pickup trucks and light vans, are more likely to kill or seriously injure pedestrians and cyclists in a crash than are smaller vehicles like sedans. That difference is more relevant today because SUVs and trucks make up a much bigger share of vehicles sold than in the past. SUVs alone represented 36% of registered vehicles last year compared to 24% 10 years earlier, IIHS said.
The nonprofit insurance industry group said size and shape contribute to the heightened danger for nonmotorists in crashes with the larger vehicles. Visibility constraints are another possible factor.
The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do occur, the group said.
Meanwhile, IIHS is calling for road engineers to tweak their designs to reduce speed and otherwise make conditions safer for nonmotorists.
Originally posted on Auto Dealer Today
More Industry

Auto Industry Execs Talk Trade, Tariffs
Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Texas Dealerships Rebranded After Sale
The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
All on One Team
Since finance-and-insurance was added to the auto dealership, most stores’ F&I teams have been separated from sales like a car’s trunk is separated from the engine. It doesn’t have to – and shouldn’t – be that way.
Read More →
Auto Dealers Have Some Phone Homework
A midyear study found that stores can do a better job of converting both inbound and outbound calls into customer appointments for increased sales.
Read More →
Hyundai Ventures Aim for Deeper AI Dive
The automaker announced partnerships with several technology industry leaders to pursue an ambitious plan for integrating AI into its manufacturing and well beyond automotive.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →