Group Calls for Better Vehicle, Road Design for Safety
IIHS says today’s proliferation of larger vehicles can present more danger for pedestrians, cyclists.

The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do happen.
Pexels/Brett Sayles
A traffic safety group called for automakers and road planners to make conditions safer for pedestrians and cyclists.
Both vehicle and road design are major factors in nonmotorists’ safety, said the Insurance Institute for Highway Safety in an article posted on its website.
“Design that accounts for human vulnerabilities and can accommodate mistakes made by drivers and other road users is the backbone of a safe system,” said IIHS Senior Vice President, Research, Jessica Cicchino in the post.
The piece says research shows larger vehicles, including SUVs, pickup trucks and light vans, are more likely to kill or seriously injure pedestrians and cyclists in a crash than are smaller vehicles like sedans. That difference is more relevant today because SUVs and trucks make up a much bigger share of vehicles sold than in the past. SUVs alone represented 36% of registered vehicles last year compared to 24% 10 years earlier, IIHS said.
The nonprofit insurance industry group said size and shape contribute to the heightened danger for nonmotorists in crashes with the larger vehicles. Visibility constraints are another possible factor.
The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do occur, the group said.
Meanwhile, IIHS is calling for road engineers to tweak their designs to reduce speed and otherwise make conditions safer for nonmotorists.
Originally posted on Auto Dealer Today
More Industry

European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
AutoNation Acquires Top Toyota Store
The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.
Read More →
Reynolds Names Speakers for Amplify Event
The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Inventory of New Units Stable
Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.
Read More →
Auto Trade Group Supports Emissions Delay
The Alliance for Automotive Innovation announced its support of a delayed timeline for federal emission standards for light- and medium-duty vehicles.
Read More →