Glare-Cutting Vehicle Display Debuts at CES
Could integrated ‘visor’ make clunky and often ineffectual physical shades a thing of the past?
Pexels/Tobi
A technology company will unveil a product at the CES consumer electronics show this week that seems to promise driving without either blinding sun in the eyes or a clunky visor partially blocking the view of the road.
Michigan-based Gentex, known for its automotive electronics but also a supplier to the aerospace, medical and fire-protection industries, said it will unveil a product that integrates a dimmable sun visor into the vehicle display.
The public company, which celebrated its 50th anniversary last year, said the visor blends “switchable” vanity mirrors and transparent displays for driver alerts and other notifications.
Meanwhile, to meet demand in the European Union due to new traffic safety regulation there, Gentex said it will also debut driver-monitoring system technology to detect drowsiness, distraction and other safety risks.
Gentex got its start in the fire-protection products sector with a smoke detector before branching out to other industries. To address sometimes dangerous glare on the road, it introduced an automatic glare-reducing rearview mirror in 1982.
More Industry
Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
AutoNation Acquires Top Toyota Store
The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.
Read More →
Reynolds Names Speakers for Amplify Event
The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Inventory of New Units Stable
Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.
Read More →