Head-Injury Danger to Be Assessed
IIHS plans to start testing for an infrequent but dangerous result in some crashes that could lead to air bag tweaks.

Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind.
Pexels/Juan Antonio Garcia-Filoso Rodriguez
A major auto crash tester plans to start assessing the risk of head whipping upon impact, which it said could lead to air bag changes to protect against the injuries it can cause.
The Insurance Institute for Highway Safety is working to add to its testing a metric for rotational head motion in crashes that it says was originally used by the National Football League to evaluate player helmets.
IIHS says today’s vehicles are generally “excellent” at protecting occupants’ heads in crashes, air bags playing a key role in preventing them from hitting a car’s hard surfaces.
But in some cases, it said the head whips to the side if it hits a deployed air bag hard, potentially causing a concussion or other injury. The nonprofit organization’s current testing measures linear impacts but not those types of high-speed rotations.
Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind.
“Vehicle manufacturers don’t need to wait to start looking for ways to prevent the head-whipping motions …,” the group said in a press release on its plans.
LEARN MORE: Vehicles Close Year With Safety Nods
More Industry

Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
AutoNation Acquires Top Toyota Store
The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.
Read More →
Reynolds Names Speakers for Amplify Event
The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Inventory of New Units Stable
Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.
Read More →