Head-Injury Danger to Be Assessed
IIHS plans to start testing for an infrequent but dangerous result in some crashes that could lead to air bag tweaks.

Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind.
Pexels/Juan Antonio Garcia-Filoso Rodriguez
A major auto crash tester plans to start assessing the risk of head whipping upon impact, which it said could lead to air bag changes to protect against the injuries it can cause.
The Insurance Institute for Highway Safety is working to add to its testing a metric for rotational head motion in crashes that it says was originally used by the National Football League to evaluate player helmets.
IIHS says today’s vehicles are generally “excellent” at protecting occupants’ heads in crashes, air bags playing a key role in preventing them from hitting a car’s hard surfaces.
But in some cases, it said the head whips to the side if it hits a deployed air bag hard, potentially causing a concussion or other injury. The nonprofit organization’s current testing measures linear impacts but not those types of high-speed rotations.
Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind.
“Vehicle manufacturers don’t need to wait to start looking for ways to prevent the head-whipping motions …,” the group said in a press release on its plans.
LEARN MORE: Vehicles Close Year With Safety Nods
More Industry

Auto Nameplate Loyalty Holds in Tough Times
Consumers have been faithful to brands despite financial pressures, and JD Power says that’s because automakers have made some wise moves.
Read More →
Top New Jersey RV Store Sells
Myer’s RV Superstore is expanding its footprint in the state with two new locations that it acquired from Ed Hutchinson Jr.
Read More →
Alliance Analyzes Technician Pipeline
A new industry report examines the state of skilled trades in the U.S. and details the drivers of demand for automotive repair and how technicians enter and grow in the workforce.
Read More →
Luxury Rooftop Changes Hands
Genesis of Glenview is getting a new owner and a new location, but its name will stay the same.
Read More →
Future-Proof Your Business
A new industry outlook details several ways that automotive companies can use the rise in artificial intelligence and advanced technologies to their advantage.
Read More →
Dealership Buy-Sells Keep Going Up
First-half transactions reflect continued high appetite for acquisitions despite falling profits, the most sought-after franchises bringing record prices.
Read More →
California Makes Electric Moves
New laws in the Golden State aim to advance consumer access to public electric-vehicle chargers and reduce costs and barriers to its infrastructure.
Read More →
Rare Earths Independence
Automakers seek alternatives to sourcing battery raw materials in volatile markets roiled by trade wars and disrupted supply chains.
Read More →
Volvo Appoints President and CEO
Klaus Zellmer will replace Håkan Samuelsson as president and CEO of Volvo Cars in 2027 as the company makes strategic shifts toward profitability and cash generation.
Read More →
Fix Up Your Fixed Ops
The department may hold untapped potential for your dealership. There are ways to unearth it and turn it around for more profits.
Read More →