FI showroom red and grey logo
MenuMENU
SearchSEARCH

Head-Injury Danger to Be Assessed

IIHS plans to start testing for an infrequent but dangerous result in some crashes that could lead to air bag tweaks.

January 30, 2025
Head-Injury Danger to Be Assessed

Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind. 

Credit:

Pexels/Juan Antonio Garcia-Filoso Rodriguez

1 min to read


 

A major auto crash tester plans to start assessing the risk of head whipping upon impact, which it said could lead to air bag changes to protect against the injuries it can cause.

The Insurance Institute for Highway Safety is working to add to its testing a metric for rotational head motion in crashes that it says was originally used by the National Football League to evaluate player helmets.

Ad Loading...

IIHS says today’s vehicles are generally “excellent” at protecting occupants’ heads in crashes, air bags playing a key role in preventing them from hitting a car’s hard surfaces. 

But in some cases, it said the head whips to the side if it hits a deployed air bag hard, potentially causing a concussion or other injury. The nonprofit organization’s current testing measures linear impacts but not those types of high-speed rotations.

Until IIHS adds the metric to its testing regimens, it encourages automakers to make adjustments with the head-whipping risk in mind. 

“Vehicle manufacturers don’t need to wait to start looking for ways to prevent the head-whipping motions …,” the group said in a press release on its plans.

LEARN MORE: Vehicles Close Year With Safety Nods

 

More Industry

Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Ad Loading...
car outline on top of a data background
Industryby Lauren LawrenceApril 7, 2026

Dealers Seek Actionable AI

Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.

Read More →
black background with orange text saying Alec Hagey Toyota Financial Services President and CEO effective April 6 with picture of Alec Hagey
Industryby Lauren LawrenceApril 6, 2026

Toyota Financial Services President Replaced

Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.

Read More →
photo of Volkswagen vehicle steering wheel and interior
Industryby Hannah MitchellApril 1, 2026

One of Earliest U.S. Auto Dealers Exits

The sale of two Minnesota franchises ends a rare multigenerational business while adding to one of the Midwest’s biggest auto groups.

Read More →
Ad Loading...
2026 NADA Chairman Rob Cochran and outgoing chairman Thomas Castriota
Digitalby Hannah MitchellApril 1, 2026

New at the Wheel

2026 NADA Chairman Rob Cochran knows a thing or two about leadership after decades in the business. He brings an emphasis on stewardship to his new role at the head of the country’s major auto retail trade group.

Read More →
Hyundai steering wheel, black leather
Industryby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
back seat of an SUV, cream colored leather, text Safety Reigns Supreme, F&I and Showroom logo
Industryby Lauren LawrenceMarch 25, 2026

Crash Avoidance is Top Priority

The Insurance Institute for Highway Safety awarded 63 vehicles for safety, and SUVs lead the picks with more than half of the base and Pick+ awards.

Read More →
Ad Loading...
Photo of Toyota car parked in front of a Toyota dealership
Industryby Hannah MitchellMarch 23, 2026

2025 Dealership Buy-Sells a Record

The Kerrigan Index shows that despite a chaotic year of musical trade tariffs, high vehicle prices and more roadblocks, acquirers still flush with pandemic-era cash accelerated the consolidation pace.

Read More →