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Curb The Confusion
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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SEARCHMENUSEARCHTalk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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Industry insider explains why so many consumer marketing campaigns remain highly inefficient.
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Hiring to get the body count up can be a recipe for disaster. Personnel expert explains why dealers and managers need to hire character first and credentials second.
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F&I pro says dealers need to consider the repercussions of longer term loans before making them their new normal.
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Terms like ‘prescreen’ and ‘prequalification’ may seem similar, but they’re not. An executive for a credit report reseller issues a warning to dealers considering the new wave of ‘soft pull’ systems.
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Dealers and lender execs expressed optimism about the year ahead at the industry’s annual get-together, but they admit some trends have them concerned.
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Millennials were top of mind at the industry’s annual get-together, and one expert says auto finance represents the gateway drug to financial services for this coming-of-age demographic.
Read More →AutoBodyguard, a division of Dent Zone, has obtained the exclusive rights to Zavada Scientific’s organic odor elimination technology. Officials said the odor remover will be added to the firm's line of interior protection programs.
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The company unveiled a new company and launched a refreshed website. The latter is designed to help facilitate access to information for all PayLink Direct customers and prospects.
Read More →After a disappointing March, new-vehicle sales should bounce back in April, KBB said yesterday. The firm predicts new-vehicle sales will rise 4% from a year ago to a record 1.51 million units.
Read More →American Auto Guardian has named Ken Acha as its new Western regional vice president. He most recently served as regional director of sales for Hyundai Capital America, where he developed and launched the Hyundai Protection Plan in 2013.
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