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Curb The Confusion
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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SEARCHMENUSEARCHTalk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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TriStar has posted two videos on YouTube that provide details on the company's vehicle service contract offering, which is designed specifically for military personnel.
Read More →A recent survey from eBay Motors shows that one-third of drivers expecting a tax return plan to spend a portion of that money on their vehicles. Results also show that drivers expect to spend more than $1,000 on auto-related purchases.
Read More →Michael Noel was named CTO of Manheim. He will lead strategic technology development and innovation for the company.
Read More →Recent data from AutoTrader.com’s Trend Engine shows that new-car shoppers would opt for a better deal on a current model rather than delay the purchase for a redesign.
Read More →For the fifth straight month, the SAAR exceeded 15 million units in March. But the NADA Used Car Guide did spot a slight year-over-year slowdown in sales growth.
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After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.
Read More →Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it, according to eMarketer.
Read More →Have you ever had a customer object to an F&I product by saying they never used the last coverage they purchased? Gerry Gould offers a response to that objection, one he says F&I managers need to utilize more often.
Read More →In late March, a California judge ruled against a man who was cited by the California Highway Patrol for driving and looking at his smartphone’s GPS navigation app. The ruling means such apps violate the state’s prohibition on texting and making calls while driving.
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NCM says growing optimism about vehicle sales this year drove the training and dealer consulting firm to add retail veterans Mark Shackelford and Kevin Herndon, the company’s CEO stated.
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