ATLANTA — Safe-Guard Products International LLC announced that Kaizer Siraj has joined the company as chief information officer, and David Pryor has taken the position of chief marketing officer.

“The addition of Kaizer and David to the Safe-Guard management team represents the beginning of the next phase of the Safe-Guard story. Already the industry leader in customer service, we can now leverage that strength to build our marketing and IT capabilities that will continue to drive growth and excellent service for our partners,” said Randy Barkowitz, CEO of Safe-Guard Products.

“Our investment in industry-leading talent is just one more way that Safe-Guard sets itself apart in the F&I industry and allows us to maintain our unrivaled position in the market. The automotive purchase experience has been transformed by the digital revolution, and manufacturers are increasingly focused on customer experience as a differentiator. Safe-Guard is now even better positioned to capitalize on this changing environment.”

Siraj is responsible for overseeing Safe-Guard’s portfolio of technology platforms and the continued development of technology-based product solutions. He brings more than 15 years of leadership experience in information technology, including global implementation, product launches, mobile technology, critical system management, quality assurance, security and application development within the wireless, retail and warranty/insurance industries.

“I am excited to lead Safe-Guard’s expanding investment in technology solutions for our partners. Our industry has often lagged consumer expectations, which have recently been transformed by the capabilities of emerging digital and mobile platforms. I see a tremendous opportunity to bring my 15 years of experience in the telecom and retail industries to Safe-Guard and our clients,” said Siraj.

Pryor will lead Safe-Guard’s marketing relationships with the company’s agent, national retailer and OEM partners. Pryor brings more than 15 years of automotive OEM experience to Safe-Guard. Most recently, he was brand vice president for Jaguar North America, and prior to that, he was the chief marketing officer at Porsche Cars North America. He has served in a variety of roles in the automotive industry including marketing, product development, finance and customer relationship management.

“Safe-Guard has an incredibly compelling story that is waiting to be told. As a marketer I couldn’t ask for a better opportunity: A respected brand, great customer service, and a strong management team with an overwhelming desire to deliver innovative products and services,” said Pryor.