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Curb The Confusion
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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SEARCHMENUSEARCHTalk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
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New incentive-driven marketing platform allows dealers to target and automate offers based on visitor behavior, which the company says raises the probability of converting a lead into a sale.
Read More →Chrysler Group LLC is now offering service contracts under the Mopar Vehicle Protection name.
Read More →NAC has named Christina Schrank as the company's new president. She previously served as the F&I product administrator's vice president of marketing and account support.
Read More →Despite higher transaction prices and lower incentives, consumers continue to show they're in a buying mood, TrueCar reports.
Read More →DealerTrack acquired ClickMotive, an acquisition officials say will strengthen the company’s digital interactive marketing offerings.
Read More →The trade group representing independent dealers endorses RouteOne and its credit application management system.
Read More →Industry veteran Russell Wager will lead the carmaker's integrated marketing communications programs.
Read More →J.D. Power and Associates reports that although the majority of automotive buyers still use personal computers to shop for new vehicles, tablets and smartphones are gaining traction as key shopping tools.
Read More →A new consumer survey from DMEautomotive reveals that service shops aren't cashing in on key service opportunities. It also shows that young, Internet-savvy shoppers are rewriting the purchase process.
Read More →California’s buy-here, pay-here dealers will have new requirements with which to contend come Jan. 1, but they won’t face an interest rate cap or a new licensing requirement thanks to Gov. Jerry Brown.
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