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Opinion

ArticlesNovember 15, 2018

Leverage Your Factory’s Marketing Tools

Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.

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ArticlesNovember 15, 2018

Opinion: GM’s New Warranty May Hurt, Not Help, Dealers

General Motors’ extended bumper-to-bumper warranty would appear to benefit all sides, but dealers should consider alternatives to maximize profits — and control.

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Articlesby Gil Van OverNovember 13, 2018

The Federales Are Watching

There is a palpable sense of relief among dealers at the end of the CFPB era, but the FTC, DOJ, and state attorneys general are actively taking up the once-feared bureau’s cause.

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ArticlesOctober 29, 2018

Your Martech Stack Is Missing the Mark

Expert shares advice for dealers whose marketing technology stacks have failed to meet your customers’ growing expectations.

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ArticlesSeptember 14, 2018

You Need a Game Plan for a Flat Market

Stay competitive in a flat market by refocusing on the fundamentals of new-inventory management, forecasting, and tracking.

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ArticlesAugust 24, 2018

Empowerment Plus Training Equals Success

Close the motivation gap by backing your sales and F&I training programs with clear objectives for success and a culture of empowerment.

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ArticlesAugust 21, 2018

Save Our Summer Sale!

Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.

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ArticlesAugust 13, 2018

Dealer Principal as Big Brother

Dealers who undertake electronic surveillance of employees’ emails and phone calls must be aware of state consent requirements and tread carefully to avoid violating a maze of federal laws.

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Articlesby Tom HudsonAugust 6, 2018

Don't Say We Didn't Warn You

Hudson details a Connecticut lawsuit that confirmed as-is vehicle sales are subject to the UCC’s implied warranties rule.

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ArticlesJuly 30, 2018

Opinion: Dealers Must Prepare for Trump Tariffs

Dealers and manufacturers have a major stake in the outcome of the Trump administration’s new tariffs, starting with the pricing of vehicles and parts.

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