Auto Affordability Best in Six Years, Says Comerica Bank
The purchase of an average-priced new vehicle took 23.9 weeks of median family income in the first quarter, according to the Auto Affordability Index compiled by Comerica Bank.
DETROIT -- The purchase of an average-priced new vehicle took 23.9 weeks of median family income in the first quarter, according to the Auto Affordability Index compiled by Comerica Bank.
The latest reading is down 0.6 weeks from the fourth quarter and 1.1 weeks compared to a year ago. Including finance charges, the total cost of buying an average-priced light vehicle was $28,389 in the first quarter.
"It's a buyers market and the producers are being forced to offer bigger discounts in one form or another," said Dana Johnson, Chief Economist at Comerica Bank. "Buyers also are holding down their driving costs by choosing smaller, more fuel-efficient cars. That is reflected in the fact that the average amount spent on a new car excluding financing costs was only $24,627, the lowest quarterly average in 2 1/2 years."
More F&I

Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →