FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Shoppers' Woes to Continue in 2023

More cars are available, but record prices and rising interest rates will challenge customers.

March 1, 2023
Auto Shoppers' Woes to Continue in 2023

Customers can expect more choices amid record prices and higher rates.

Credit:

Erik McClean

2 min to read


Vehicle inventories are growing, but shoppers may still experience supply constraints and record prices.

The average new-vehicle price now sits at about $46,000, a $10,000 increase over 2019.

Ad Loading...

The National Auto Dealers Association reports that the industry sold 13.7 million new cars and trucks last year, the lowest number of total sales since 2011.

The association blames the reduced totals on the semiconductor microchip shortage and supply-chain disruptions.

Inventory levels rose 49% by the end of 2022 compared to year’s end in 2021. The shift has NADA projecting the industry will sell 14.6 million new vehicles in 2022, a 6.6% increase. Though better, that number falls short of the 17.1 million sold in 2019.

Auto dealerships struggled in 2022 to keep their lots full. They sold into the pipeline, meaning vehicles were sold before they arrived. Now inventories are better, but challenges remain. 

NADA Chief Economist Patrick Manzi says inventories for some brands are in better shape than others. But he warns that shoppers will have limited options if they don’t order from the factory. Automakers, he says, have said they will not overproduce vehicles. The days of packed lots with many choices may be behind the industry.

Ad Loading...

Rising interest rates add to car customers’ concerns. When added to higher vehicle prices and supply issues, that may also make shopping for a vehicle more difficult.

According to NADA, interest rates average 6.4% for loans on new cars and 9.7% for loans on used vehicles. Manzi said he expects rates to go up in the first half of the year.

In 2022, automakers focused their limited resources on producing more profitable, higher trim-level vehicles. Manzi predicts they will shift production back to more affordable models this year.

Automaker incentives remain down. Incentives have steadily declined from the over $4,000 per vehicle offered in 2020. But Manzi predicts a rise in the incentives, which sat at about $1,000 per vehicle in 2022, if inventory grows in the back half of the year.

Originally posted on Auto Dealer Today

More Showroom

Gray Toyota SUV.
Showroom•by Hannah Mitchell•November 11, 2026

Auto Transaction Prices Hit New Height

October sales of big, pricey models push up the average, even as budget-conscious consumers snag more economical options.

Read More →
Two women in car, one driver and one passenger. View of windshield and road ahead.
Showroom•by Lauren Lawrence•November 4, 2026

Making the Safe Choice

Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice

Read More →
The front of a red Audi SUV parked between two black cars.
Showroom•by Lauren Lawrence•November 2, 2026

Inventory Holds Steady

September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.

Read More →
Ad Loading...
Two Mercedes key fobs on a key chain
Showroom•by Hannah Mitchell•October 26, 2026

October Auto Sales Fall With the Leaves

A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.

Read More →
Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
Ad Loading...
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Ad Loading...
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →