FORT LAUDERDALE, Fla. — Lead provider AutoUSA launched a phone lead service that allows online car shoppers viewing classified vehicle listings to contact dealers by phone. The service is part of AutoUSA’s used-car inventory lead program, and available for vehicle listings on sites such as kbb.com, AOL Autos and Overstock.com.

“Down funnel buyers that are researching vehicles often want to contact the dealer by phone if they’re interested in a listing, which makes phone leads extremely valuable,” said Phil DuPree, president of AutoUSA. “It also gives dealers who include phone numbers on their used-vehicle listings a competitive edge in the marketplace.”

Through the new service, AutoUSA will provide unique phone numbers for each dealership. Incoming consumer phone calls are automatically tracked and routed to the dealership for handling and recorded for the dealer’s review. Dealers are only charged for the call if the consumer hasn’t phoned the dealership within the last 30 days, and if the call is longer than 65 seconds.

“Customers can call a dealership for reasons unrelated to a specific vehicle. We don’t want dealers paying for those types of calls,” says Mike Shawd, AutoUSA’s director of sales. “This new program ensures dealers connect with customers quickly and at their peak level of interest, and that they only pay for these high quality phone leads.”

For more information on AutoUSA’s used-car inventory pay-per-lead program, call 800-243-9935.