BMW Model With Eye-Activation Launched
German carmaker says innovation is an industry first.
When the vehicle suggests a lane change, its driver can confirm the suggestion by looking over at the corresponding side mirror.
IMAGE: BMW
BMW’s new 5 series, introduced on Wednesday, features the unique capability of eye-activated technology.
The series will debut in the fall as both gas-powered and electric, followed by plug-in hybrid versions next year.
Among the automated functions of the sedan’s optional Highway Assistant system, which allows long-distance highway driving without active driver control, is a lane-change feature that can now be controlled with eye movement, an innovation BMW is calling a world-first.
When the vehicle suggests a lane change, its driver can confirm the suggestion by looking over at the corresponding side mirror. Then the Active Lane Change technology moves the steering wheel at speeds as high as 85, “traffic conditions and speed limits permitting,” BMW says.
With the updated technology, the driver no longer must confirm a lane change with the turn signal, as is the case with other makers’ automatic driving systems. A camera behind the steering wheel follows the driver’s gaze.
When using the Highway Assistant, the driver is monitored by the camera to ensure he or she is continuously watching the road. Otherwise, warnings appear in the dash, and the system would eventually stop altogether.
LEARN MORE: BMW Remote Key Now Open to Android
Originally posted on Auto Dealer Today
More Showroom
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →