WESTLAKE VILLAGE, Calif. — Buick and Jaguar tied for the top rank in
vehicle dependability in a tie, according to the J.D. Power and Associates2009
Vehicle Dependability Study (VDS).
Buick improves from a
sixth-place ranking in 2008, while Jaguar improves from 10th place. Following in the top five rankings this year are Lexus, Toyota and Mercury.
Toyota garners five segment
awards — more than any other nameplate in 2009 — for the Highlander,
Prius, Sequoia, Solara
and Tundra.
Lexus follows with four segment awards for the ES 330 (in a tie
with the Acura RL), GX 470, LS 430 and SC 430. Lincoln captures two awards
for the Mark LT
and Zephyr.
Models by Acura, Buick, Dodge, Ford, Honda, Mazda, Mercury, Nissan and Scion each rank highest in one
segment.
“Buick has ranked among the
top 10 nameplates each year since the study was last redesigned in 2003, while
Jaguar has moved rapidly up the rankings,” said David Sargent, vice president
of automotive research at J.D. Power and Associates. “Lexus remains a very
strong competitor in long-term quality. In particular, the Lexus LS 430 sets
the industry standard for dependability, with fewer problems reported than any
other model in the study.”
The study, which measures
problems experienced by original owners of three-year-old (2006 model year)
vehicles, has been redesigned to include 202 different problem symptoms across
all areas of the vehicle. Overall dependability is determined by the level of
problems experienced per 100 vehicles (PP100), with a lower score reflecting
higher quality. The study is used extensively by vehicle manufacturers
worldwide to help design and build better vehicles—which typically retain
higher resale values—and by consumers to help them make more-informed choices
for both new and used vehicles.
“In the current economic
climate, consumers are delaying new-vehicle purchases and keeping their
vehicles longer — the average age of a vehicle at trade-in has increased to 73
months in 2009 from 65 months in 2006,” said Sargent. “This makes vehicle
dependability even more critical. Automakers have improved long-term
dependability by an average of 10 percent each year since the inception of the
study, which is a testament to the industry’s commitment to continuously
improve and sustain quality, especially long-term quality. Making improvements
in long-term quality not only satisfies customers who are holding onto their
vehicles longer, but it will also influence their decisions when they return to
the new-vehicle market or are seeking to purchase a pre-owned vehicle.”
The study finds that the
frequency and severity of component replacement has a particularly strong
impact on customer loyalty intentions. Component areas for which the impact is
greatest include engine and transmission. When engine components are replaced
or rebuilt, just 11 percent of customers state that they definitely intend to
purchase or lease another vehicle of the same make, compared with nearly 40
percent among owners who report replacing no components.
The study also finds that
Buick, Lincoln, Mercury and Jaguar owners are less likely to replace components than owners of
other vehicle brands. While component replacement rates are similar for premium
and non-premium makes, there are notable differences between vehicle segments.
Owners of models in the premium sporty vehicle segment are least likely to
replace components, while owners of models in the van segment are most likely
to replace components.
The 2009 Vehicle
Dependability Study is based on responses from more than 46,000 original owners
of 2006 model-year vehicles. The study was fielded in October 2008.