Chevrolet Dealers Earn Top Spot in Customer Experience Ratings
A report by Temkin Group revealed that Chevrolet dealers are the top-rated auto dealers on the company’s customer experience rankings.
WABAN, Mass. — A report by Temkin Group revealed that Chevrolet dealers are the top-rated auto dealers on the company’s customer experience rankings.
The 2012 Temkin Experience Ratings rates the customer experience of 206 large companies across 18 industries. This is the second year that Temkin Group has released these ratings. The research — based on a survey of 10,000 U.S. consumers in January 2012 — includes 10 brands of auto dealers: BMW, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Kia, Nissan and Toyota.
Chevrolet was the top rated auto dealer and the only one to receive a "good" customer experience rating, according to the report. It also was ranked No. 57 in the overall list of 206 companies.
Toyota, BMW and Honda were next in line with "okay" ratings, while the remaining six auto dealers earned "poor" ratings. The average rating for the overall auto industry placed it at No.14 among 18 industries, outpacing health plans, Internet service providers, TV service providers and computer makers.
Chevrolet’s retailers also ranked in the Top 2 in Functional, Accessible and Emotional ratings.
"Auto dealers leave a lot to be desired when it comes to customer experience," said Bruce Temkin, author of the report and managing partner of Temkin Group.
The Temkin Experience Ratings evaluates three dimensions of customer experience:
• Functional: Does the company meet consumers' needs?
• Accessible: How easy is it for consumers to do what they are trying to do?
• Emotional: How do consumers feel about t heir interactions with companies?
To view the full report or for more information, visit www.temkinratings.com or www.temkingroup.com.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →