FI showroom red and grey logo
MenuMENU
SearchSEARCH

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

June 15, 2026
Gas pumps.

Concern over gas prices showed the greatest rise at 71%, up 45% year-over-year, and respondents cited gas as the least affordable spending category at 54%.  

Credit:

Canva /Atlas Studio

1 min to read


Consumer financial pessimism is surprisingly a little lower than it was last year, according to TransUnion's second-quarter Consumer Pulse study, and younger generations are the most optimistic.  

Based on a survey of nearly 3,000 U.S. adults, 55% of consumers are optimistic about their household finances over the next 12 months, which is unchanged from last year, and pessimism declined four percentage points to 23%.  

Ad Loading...

“Affordability has become the defining issue shaping consumer finances today, yet consumers remain remarkably resilient,” said Charlie Wise, head of global research and consulting at TransUnion.  

Inflation was ranked as the top financial concern by 83% of consumers, followed by recession fears as second and interest rates and housing prices tying for third.  

Amid current geopolitical tensions, concern over gas prices showed the greatest rise at 71%, up 45% year-over-year. And respondents cited gas as the least affordable spending category at 54%.  

But views on affordability vary across generations. Generation X consumers recorded feeling affordability pressures the most, while millennials and generation Z reported higher levels of affordability for most spending categories.

Overall, millennials and generation Z were the most optimistic about their future finances, while the baby boomer generation remained the most pessimistic.  


More Industry

Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Assurant, Early Service Introductions, Sales Series, Expert trainer Josh Krach
IndustryJuly 1, 2026

Early Service Introductions

In this video, Josh Krach explains how early service introductions can help each department in the dealership.

Read More →
Console on roof of car.
Industryby Hannah MitchellJune 24, 2026

Automakers Develop Car Sanitizer

Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
red Toyota name and logo on white building
Industryby Lauren LawrenceJune 10, 2026

AutoNation Acquires Top Toyota Store

The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.

Read More →
Ad Loading...
Man in blue suit smiling for photo.
Industryby StaffJune 9, 2026

Reynolds Names Speakers for Amplify Event

The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Hands holding phone over graphic.
Digitalby Lauren LawrenceMay 27, 2026

Need for Speed: EV Apps Lack Consistency

Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.

Read More →