MASON CITY, Iowa — DMS provider DealerBuilt announced the promotion of Kathy Henderson to national accounts director. Henderson now manages a team of account managers and is responsible for maintaining the company’s client retention rate.

“Kathy is an ideal client advocate. As an account manager, she demonstrated strong leadership and is known as a trusted partner to her clients. They often state that a big part of their success comes from knowing they have excellent representation with Kathy,” said Executive Vice President Veronica Dunford. “At DealerBuilt, we preach that everyone in the company aids in the success of our clients. Customer satisfaction should be at the forefront of everyone’s mind, regardless of their position.”

Henderson heads up a team of highly trained account managers with in-depth product knowledge who create business relationships with dealer principals, general managers, and all levels of dealership management through virtual and face-to-face client site visits, according to the announcement.

“During times of growth, client satisfaction can often take a back seat to new installations and the growing pains this sometimes brings,” Henderson said. “The national account manager position was created to ensure we always place the correct emphasis on direct client interaction. It is my passion to educate clients on DealerBuilt’s offerings and to boost their success by ensuring our internal processes exceed client expectations. I feel privileged to head up this team.”