LAKE SUCCESS, N.Y. — To help automotive retailers generate more quality finance leads and streamline online vehicle purchasing, DealerTrack introduced FinanceDriver, a web-based financing service for dealer and third-party retailer websites.

FinanceDriver, which was previewed at this year's NADA event, allows dealers to provide advanced financing services to Internet shoppers. The web service platform features seamless integration with online vehicle research and inventory workflows, as well as mobile applications, as well as the ability to receive pre-qualified leads and full credit applications directly into DealerTrack and CRM systems. Dealers can also choose to have credit applications automatically submitted to their finance sources.

"Internet-driven vehicle research and inventory search is the new normal, therefore, the quality of an incoming online lead is critical to increasing conversion rates and delivering profits," said Amit Maheshwari, general manager of DealerTrack Digital Retailing Solutions. "Utilizing FinanceDriver, along with our SmartFind and PaymentDriver solutions, retailers and their marketing channels can now build meaningful workflows that move online consumers further down the sales funnel."

FinanceDriver is now available as a web service. A website plug-in will be released in the third quarter 2012, company official said. FinanceDriver and the rest of DealerTrack's Digital Retailing solutions, including PaymentDriver and SmartFind, are available through DealerTrack as well as Chrome Data Solutions, a joint venture between DealerTrack and AutoData.