FI showroom red and grey logo
MenuMENU
SearchSEARCH

Edmunds.com Forecasts Improved December Auto Sales

This month's new-car sales (including fleet sales) are expected to be the highest of any month this year, with approximately 1.13 million units expected to roll out of showrooms in December.

by Staff
December 28, 2010
4 min to read


SANTA MONICA, Calif. — This month's new-car sales (including fleet sales) are expected to be the highest of any month this year, with approximately 1.13 million units expected to roll out of showrooms in December.

This is a 10.2 percent increase from December 2009 and a 30.4 percent increase from November 2010, according to Edmunds.com. Retail sales are expected to be approximately 912,000 units, up from approximately 710,000 last month.

Ad Loading...

This year will close with a total of 11.5 million units sold which is a 10.5 percent increase from 2009’s 10.4 million.

Edmunds.com analysts predict that December's seasonally adjusted annualized rate (SAAR) will be the year’s highest, 12.34 million, up from 12.21 in November 2010. SAAR for retail sales increases from last month to about 10.1 million units.

Average automaker incentives in the U.S. are estimated to be $2,492 per vehicle sold in December 2010, up $28, or 1.1 percent, from November 2010, but down $62, or 2.4 percent, from December 2009.

“While we're far better off than a year ago and the trajectory is trending upward for a much brighter 2011, 2010 goes into the history books as the second worst year for car sales since 1982 – second only to 2009,” commented Edmunds.com Senior Analyst Michelle Krebs whose full forecast report can be found at here.

December 2010 had 27 selling days, one fewer than last December 2009. The chart below sets forth month-over-month comparisons:

Ad Loading...



Change from
December 2009
(Adjusted for
fewer selling
days)


Change from
December 2009
(Unadjusted for
fewer selling
days)


Change from
November 2010
(Unadjusted for
more selling
days)

Chrysler


16.8%


12.6%


32.1%

Ford  


9.0%


5.1%


32.0%

GM


15.0%


10.9%


36.4%

Honda  


10.5%


6.5%


27.3%

Nissan


30.6%


25.9%


29.3%

Toyota  


-9.0%


-12.2%


27.5%

Industry Total


14.2%


10.2%


30.4%








“Two highly anticipated vehicles were launched this month: the Chevy Volt and the Nissan Leaf. Neither contributes much sales volume, but it should be good for the brands to have these green halo vehicles in the lineup and at dealerships,” noted Edmunds.com Analyst Ivan Drury.

The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 45.6 percent in December 2010, down from 46.1 percent in December 2009 but up from 44.4 percent in November 2010.

Edmunds.com predicts Chrysler will sell 96,800 units in December 2010, up 12.6 percent compared to December 2009 and up 32.1 percent from November 2010. This would result in a new car market share of 8.6 percent for Chrysler in December 2010, up from 8.4 percent in December 2009 and up from 8.5 percent as in November 2010.

Edmunds.com predicts Ford will sell 187,300 units in December 2010, up 5.1 percent compared to December 2009 and up 32.0 percent from November 2010. This would result in a new car market share of 16.6 percent of new car sales in December 2010 for Ford, down from 17.4 percent in December 2009 but up from 16.4 percent in November 2010.

Edmunds.com predicts GM will sell 230,100 units in December 2010, up 10.9 percent compared to December 2009 and up 36.4 percent from November 2010. GM's market share is expected to be 20.4 percent of new vehicle sales in December 2010, up from 20.3 percent in December 2009 and up from 19.5 percent in November 2010.

Ad Loading...

Edmunds.com predicts Honda will sell 114,100 units in December 2010, up 6.5 percent from December 2009 and up 27.3 percent from November 2010. Honda’s market share is expected to be 10.1 percent in December 2010, down from 10.5 percent in December 2009 and down from 10.4 percent in November 2010.

Edmunds.com predicts Nissan will sell 92,300 units in December 2010, up 25.9 percent from December 2009 and up 29.3 percent from November 2010. Nissan's market share is expected to be 8.2 percent in December 2010, up from 7.2 percent in December 2009 but down from 8.3 percent in November 2010.

Edmunds.com predicts Toyota will sell 164,900 units in December 2010, down 12.2 percent from December 2009 but up 27.5 percent from November 2010. Toyota's market share is expected to be 14.6 percent in December 2010, down from 18.4 percent in December 2009 and down from 15.0 percent in November 2010.

More F&I

Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →
Industryby Hannah MitchellFebruary 4, 2026

Auto Insurance Cost Reprieve

2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.

Read More →
Reese Dailey from Automotive Training Academy by Assurant
F&IFebruary 4, 2026

Cash Deal Strategies

In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.

Read More →
Ad Loading...
Cox Automotive and Dealertrack logos displayed over a dealership showroom background.
F&Iby StaffFebruary 3, 2026

Cox Auto Says Dealertrack Offers Greater Finance Efficiency

Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.

Read More →